Writing your business plan - Differentiation / USP
What's your USP (unique selling proposition)? What makes your product or service different from others? This is another important part of...
Writing your business plan - Market Opportunity
This is one of the most critical stages of planning as it is the starting point for all your financials. Defining what the true market...
Writing your business plan - Executive Summary
I am currently writing a business plan for one of my clients and thought I would write an article for each piece. The articles relate to...
